Free Marketing Tool

UTM Generator Tool

Create trackable URLs with UTM parameters to measure the effectiveness of your marketing campaigns. Perfect for tracking traffic from social media, email, ads, and other marketing channels.

100% Free

Instant Results

Track Performance

UTM Builder

Fill in the fields below to generate your UTM tracking URL

Website URL *

Campaign Source *

google

newsletter

facebook

twitter

Campaign Medium *

cpc

social

organic

referral

Campaign Name *

summer_sale

product_launch

brand_awareness

holiday_promo

Campaign Term (Optional)

Used for paid search to identify keywords

Campaign Content (Optional)

Used for A/B testing and content-targeted ads

Recent URLs

Initializing browser session...

Loading recent URLs...

Initializing browser session for URL history

Popular Templates

Quick start with common UTM setups

Google Ads

For paid search campaigns

source: google

medium: cpc

campaign: search_campaign

Facebook Ads

For social media advertising

source: facebook

medium: social

campaign: fb_campaign

Email Newsletter

For email marketing campaigns

source: newsletter

medium: email

campaign: monthly_newsletter

Instagram Story

For Instagram story promotions

source: instagram

medium: social

campaign: story_promotion

Best Practices

Use consistent naming conventions

Keep your UTM parameter values lowercase and use underscores instead of spaces

Be descriptive but concise

Make your UTM parameters meaningful but not overly long

Track specific campaigns

Use unique campaign names for different marketing initiatives

Document your UTM strategy

Keep a spreadsheet of all your UTM parameters for consistency

Why Use UTM Parameters?

Track Campaign Performance

Measure which marketing campaigns drive the most traffic and conversions

Identify Traffic Sources

Know exactly where your visitors are coming from across all channels

Optimize Marketing Spend

Allocate budget to the channels and campaigns that perform best

Improve ROI Analysis

Calculate precise return on investment for each marketing initiative

UTM Parameters Explained

utm_source

Identifies which site sent the traffic. Examples: google, newsletter, facebook, twitter

This UTM builder tool is completely free. Generated URLs are automatically saved to your history for easy access and analytics tracking. All data is stored securely and only used to improve your experience.